Safer Internet Day takes place on 10 February. This year, Safer Internet Day focuses on smart tech, safe choices and the responsible use of Artificial Intelligence (AI). You can use these tips to support responsible AI use and safer online experiences for children and families.
Tech-free family time: More than 1 in 10 adolescents show signs of problematic social media behaviour and struggle to control their use [1]. Instead of relying solely on screen-time rules, parents can help build children’s self-regulation through consistent routines. ‘Do Not Disturb’ modes or scheduling tech-free moments — such as phone-free family dinners or time outdoors — can reduce stress and sleep disruption, helping children feel calmer and more in control of their online time.
Make media literacy a priority: As social media algorithms and AI-driven content become more sophisticated, media and digital literacy must be prioritised at home and in schools. Speak to children about how algorithms shape their feeds, teach them to spot misinformation or AI-generated content, and discuss how ads and games are designed to grab attention.
Tech companies must be part of the solution: Unregulated algorithmic platforms [2] can amplify risks to children’s mental health, while online harms like cyberbullying are under-regulated. Social media companies should default to gentler notifications, strengthen AI-moderation of harassment, and limit addictive features. Parents and educators can also advocate to policymakers to demand these changes.
Cyberbullying is a growing threat to digital wellbeing: Children should be encouraged to speak up if they see or experience harmful behaviour. This includes teaching them how to use blocking and reporting tools and encouraging them to tell a trusted adult. Schools need to play a key role in reinforcing respect and empathy online (and offline) and implement clear anti-bullying policies.
Empower young people as co-creators of the digital world: Youth voices must be central in decisions about technology and digital policy. Parents, teachers and policymakers should involve teens in conversations about online rules and platform design.
References:
[1] Teens, screens and mental health
- WHO (2024): https://www.who.int/europe/news/item/25-09-2024-teens--screens-and-mental-health
[2] UNICEF (May 2025): https://www.unicef.org/eca/reports/adolescence-europe
Spokepersons
Amy Sawitta Lefevre, Global Media Manager: Asia
Amy.Lefevre@savethechildren.org
